Mae Rice
Senior content marketing manager-Klaviyo
Mae Rice
Mae Rice is a senior content marketing manager at Klaviyo, leading case studies and writing customer-focused blog posts. A longtime journalist and content marketer, she has covered marketing, technology and the ways they intersect since 2019, and her freelance work has appeared in Insider, Vox, Buzzfeed Reader and beyond. She graduated from the University of Chicago and lives in Chicago.
Posts by this author
Mae Rice
Feb 19, 2025
Customer relationships matter more than anything—rise to the occasion with an ecommerce CRM

We lift the lid on ecommerce CRMs and discover how complementing CRM with a customer data platform (CDP) can take your customer relationship to a whole new level

Mae Rice
Aug 27, 2024
How to Use Klaviyo AI this Black Friday

Streamline your holiday season with time-saving AI features that generate flows and segments, optimise forms, and get campaigns to the right person at the right time.

Mae Rice
Aug 20, 2024
10 expert Black Friday marketing tips for 2024

Boost your Black Friday success with our top email and SMS marketing tips. Learn best practices to maximise engagement and sales.

Mae Rice
Aug 1, 2024
How to use Klaviyo's Facebook integration

You can build a lookalike audience off any segment, create instantly responsive lead-gen campaigns, and much more.

Mae Rice
Jul 23, 2024
SMS & Email marketing attribution

Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.